Hey Everyone!

My name is Dimitri Hairston, born and raised in South Bend, Indiana. I graduated from Indiana University Bloomington in May 2025 with a Bachelor’s degree in Merchandising and a minor in Sociology. My background in both fashion and people is what ultimately shaped @tmrw_collective.

​

But this didn’t start as a brand. It started as a way to survive, learn, and build something from almost nothing.

 

 

How It Started

Back in 2020, during COVID, I was working job to job at University Park Mall. I wasn’t happy with the pay, and I knew I wanted something more... something I could grow on my own. One night, while playing Fortnite with friends, we half-jokingly decided to start reselling sneakers such as Jordan’s, Yeezy’s, Dunks etc.

​

At the time, that felt impossible. I didn’t have any money to invest. In fact, I had $10 left in my bank account.

 

That same week, I entered a $10 Instagram Live raffle hosted by two well-known resellers. Somehow, I won. The prize? A pair of “Fearless” Jordan 1s.

That moment changed everything.

 

 

Building From One Pair

Instead of holding onto the shoes, I used them as a foundation. I listed them for a really good price, asked people to follow and repost to be eligible, and leaned on trust from friends already in the space. That single pair turned into $190 in profit, new connections, and my first real step into entrepreneurship.

​

Although, it wasn’t smooth from there.

Early on, I struggled a lot. I didn’t know how to properly research prices, authenticate products, or avoid scams. I lost money. I received empty boxes. I was falsely accused of selling fake shoes and refunded money I shouldn’t have. Altogether, I have lost over $1,000 just learning the game.

​

Still, I didn’t quit. I treated every mistake as a learning opportunity to make decisions going forward.

 

 

Growth, College, and Perspective

Between freshman and sophomore year of college, life hit hard. College highs, personal lows, breakups, friendships, mental health struggles- all of it happened at once. Reselling became inconsistent, not because I didn’t care, but because I was learning how to be human and taking time to enjoy college as a whole.

​

By junior year, everything shifted.

A close friend of mine - someone I originally met because he simply complimented my shoes at a fraternity rush event - introduced me to vintage clothing and streetwear. I watched him balance college, life, and business successfully, and it clicked. I already had a foundation on Instagram. I just needed to pivot.

​

While in college, clothing made sense. It was more accessible, more affordable, and more aligned with college culture. I began selling on Instagram, Depop, and eventually vending at events in person. The margins were better, the barrier to entry was lower, and I felt more connected to what I was selling.

 

 

Why TMRW Collective Exists

Going into my senior year, I met a really incredible woman who deeply influenced how I view empathy, impact, and purpose. Through shared experiences with anxiety and depression, I realized I wanted this brand to stand for more than transactions.

​

I didn’t want people to feel like I just wanted their money - I wanted them to feel seen.

​

That’s when @meechresells evolved into @tmrw_collective.

​

TMRW represents hope - choosing to stay, choosing to keep going, even when today feels heavy. Through curated secondhand fashion, I aim to make style accessible without breaking the bank, while also making space for conversations around mental health.

​

Each month, 10% of profits are donated to a different mental health or suicide prevention organization, because impact matters just as much as income.

 

 

More Than Clothing

At its core, @tmrw_collective is about second chances - for clothes, for people, and for tomorrow. By reselling and upcycling vintage and streetwear, we reduce waste, give garments new life, and use fashion as a medium for connection and awareness.

​

This isn’t about perfection.
It’s about progress.
Baby steps still move you forward.

​

Thank you for being here, for supporting the vision, and for choosing tomorrow.

​

​- Dimitri